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SWOT Analysis of SWOT Analysis

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Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
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March 23
MARKETING SEO -Win the market and all the users for years to come
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SWOT Analysis of SWOT Analysis

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SWOT Analysis

A real look at the strengths, weaknesses, opportunities, and threats of using SWOT Analysis to discuss and make better strategic decisions

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Strengths

JB
Strengths are based on internal factors and seen as helpful to the organization.
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Simple, easy to understand categories make it ready for teams with much training to quickly adopt 
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Proven analysis format with over 50 years of successful track record 
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Taught at universities globally now leading to over 11M searches about SWOT Analysis annually  
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Balanced analysis of internal and external factors  
JB
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Weaknesses

JB
Weaknesses are based on internal factors and seen as harmful to the organization.
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The SWOT Analysis format doesn't propose solutions or drive towards a set of actions in its core format  
JB
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People can struggle to come up with strong objectives to apply SWOT Analysis 
JB
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This format doesn't go deep enough to look at Marco external factors - such as PEST Analysis 
JB
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Perceived to be an annual offsite tool vs everyday method for helping people think better 
JB
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Opportunities

JB
Opportunities are based on external factors that are helpful to your organization.
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Internet based offerings allow asynchronous collaboration allow remote groups to perform a SWOT Analysis without all being in the same room  
JB
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SWOT Analysis can be applied universally to any strategic decision or plan. For example hiring decisions, people reviews, and weekly goals. 
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Threats

JB
Threats are based on external factors that are harmful to your organization.
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Many believe SWOT Analysis to be too simple, possibly out date 
JB
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PEST Analysis and Gap Analysis have become popular alternative approaches 
JB
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So many variations of SWOT Analysis - leverage the same 2x2 matrix diluting SWOT's uniqueness 
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