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Marc Benioff, Co-founder and CEO of Salesforce, developed a process for setting annual goals called V2MOM. Vision, Values, Methods, Obstacles, Measures. Each year he creates a new V2MOM and shares it with the entire company. Each leader and every employee also creates and published their own annual V2MOM plan. If you are looking to drive tremendous scale, clarity, and focus - V2MOM might just be the solution for you.