WHY Analysis

Inspired by Simon Sinek's "Start With Why"

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Use SWOT Analysis to Evaluate Strengths, Weaknesses, Opportunities and Threats
Use PEST Analysis to focus on Political, Economic, Social, and Technological factors
Use GAP Analysis to understand your current state and where you would like to go
Use Stop, Start, Continue Analysis to analyze what's working, what's not working
Use Pros and Cons Analysis to strategically vet any decision
Use WHY Analysis, inspired by Simon Sinek's Ted Talk, to focus on "purpose"
Use V2MOM Plan inspired by the CEO of Salesforce to set annual goals
Use Problem Analysis to solve problems by focusing on the cause and effects
Use Alignment Analysis to solidify your purpose, mission, goals, and core values
Use an Vision & Mission Analysis to create your vision, mission, purpose, and values
Use Candidate Analysis to make better hiring decisions 
Use Meeting Agenda to build collaborative meeting agendas
Use Sprint Retrospective Analysis to analyze what went well and what went wrong

What is Why, How, What, Who Analysis?

Simon Sinek's Ted Talk on "Starting with Why" has become a widely acclaimed talk on "purpose".  It starts with asking yourself "Why do we do it", "How do we do it", "What do we do?".  It's a wonderful way to focus on what important and what truly rallies your team and then harness with inherent purpose to drive the how and the what.  


Why you do it
The purpose
What is your cause?


How you do it
The process
What specific actions are you taking to realize the WHY


What you do
The result
What do you do?  The result of WHY?


For who
The customer
Who do you do it for?

How to Perform a Why/How/What Analysis

1  Keep an open mind

As you kick off this Why/How/What Analysis its critical that you keep an open mind to new ideas and thoughts that come from all sides.  

2  Create an online WHY Analysis & invite your team to share their input

Use this online WHY/How/What Analysis TempIate and invite your team to share their input and rate the top ideas.

3  Brainstorm your WHY, WHAT, HOW, WHO

List out as many factors as your team can brainstorm for each area. Then rate the top items by clicking on the star to float them to the top.

4  Promote your WHY

Once you have settled on your featured results, promote your WHY to everyone that associates with your company.

When to use a Why/How/What Analysis?

Any Specified Objective

For any goal, objective, decision where it is important for you to understand your strategic position to accomplish your stated objective.

Product Strategy

What are we selling?  What is our products strategic position?  Ask your key customers to provide input.

Process Strategy

How are we selling it? What's working?  What's not working?  Where are there opportunities?  What are the threats?

Customer Analysis

What is your position in a market?  Look at your organization through the eyes of a customer.  How would they design your SWOT?

Parnter Analysis

What is your position with a partner?  How does the partner see you in SWOT terms?  

Finance Strategy

Design a SWIOT for price, cost, processes.

Online Why/How/What Analysis Template

Why/How/What Analysis Examples

Be the first to submit your WHY/HOW/WHAT Analysis to be featured here.  Send us your SWOTanalysis.com public link for your WHY/HOW/WHAT analysis.  We will feature the best WHY/HOW/WHAT Analysis from all industries.

Video Tutorial

Video Tutorial (Short Version)