What's really important about your vision? What are the values that are going to guide your vision?
How do you get it? How are you going to achieve your vision. What specific actions you are going to take?
What might stand in the way? What's preventing you from getting there? Be very specific.
How will you know when you have it? How would you know if you succeeded? What are the numbers?
Marc Benioff, Co-founder and CEO of Salesforce, developed a process for setting annual goals called V2MOM. Vision, Values, Methods, Obstacles, Measures. Each year he creates a new V2MOM and shares it with the entire company. Each leader and every employee also creates and published their own annual V2MOM plan. If you are looking to drive tremendous scale, clarity, and focus - V2MOM might just be the solution for you.
Send out your online V2MOM Analysis to everyone involved in the brainstorming process.
A clear objective is critical to a successful V2MOM Analysis. Example objective "Rapidly create a world-class internet company/site for sales force automation". When your objective is clear everyone should be able to describe it in a consistent manner and can visualize what success looks like.
List out as many factors as your team can brainstorm for each area. Then rate the top items by clicking on the star to float them to the top.
After you collect your team's input we recommend you share your completed V2MOM with your entire company. Publish it to your intranet/slack channel so everyone can be inspired by the work your team is setting out to accomplish.