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ALIGNMENT PLAN TEMPLATES

Mission Framework

Define your company, team, role, project mission vision statement

SWOT Analysis

Evaluate your internal strengths and weaknesses and external opportunities and threats against your objective

Alignment Plan

Build a one page plan to define your objectives (OKRs), track your progress, and assign ownership

Template Library - Advertising and Marketing

Value Positioning

What is Value Positioning? These are the things that the prospect is likely proactively looking for or needing. These are generally revenue, cost, or risk related. These are top-of-mind customer topics that exist even if Your Company doesn’t. They could cause a buyer to re-allocate discretionary funds. They support a value-based conversation (mutually exclusive, collectively exhaustive). Value positioning structure: - The Before Scenario, and the Negative Consequences of it. - The After Scenario, and the Positive Business Outcomes from it. - The Required Capabilities, and the Metrics to prove success. - How Your Company Does It, and how we do it Better. - Proof Points, such as customer references and case studies - Discovery Questions, in order to determine what is driving the customer’s decision-making.

Company Positioning Design

Positioning can make or create a company. Develop a brilliant position strategy based off Henry Hwong's Positioning to Win presentation to Startup Wise Guys and ROCKIT Vilnius. Watch the video for instruction.

Control of the Message

Taking control of your message is critical to driving a high value enterprise sales process.

Develop an Idea

Explore how to make an idea stick. Communicate your ideas and change the way people respond.

Ideal Customer Profile Survey

When creating your ideal customer profile, start with by interviewing your team on the last 25 deals they closed. This ICP template leverages the MEDPIC sales qualification approach. We recommend using one master template for multiple interviews.

Individual Value Driver Messaging

Winning in enterprise sales requires sales team to be methodical about messaging their value at the persona level with a specific message. Follow this framework to build out your core value drivers and the impact they will have.

Presentation Framework

Powerful messaging framework to communicate your idea

Product-Market-Model-Channel Fit

Model for determine whether you have strong product market fit alignment.

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