Stop, Start, Continue Analysis

A Classic format helping you look at what's working, not working, needed

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Use SWOT Analysis to Evaluate Strengths, Weaknesses, Opportunities and Threats
Use PEST Analysis to focus on Political, Economic, Social, and Technological factors
Use GAP Analysis to understand your current state and where you would like to go
Use Stop, Start, Continue Analysis to analyze what's working, what's not working
Use Pros and Cons Analysis to strategically vet any decision
Use WHY Analysis, inspired by Simon Sinek's Ted Talk, to focus on "purpose"
Use V2MOM Plan inspired by the CEO of Salesforce to set annual goals
Use Problem Analysis to solve problems by focusing on the cause and effects
Use Alignment Analysis to solidify your purpose, mission, goals, and core values
Use an Vision & Mission Analysis to create your vision, mission, purpose, and values
Use Candidate Analysis to make better hiring decisions 
Use Meeting Agenda to build collaborative meeting agendas
Use Sprint Retrospective Analysis to analyze what went well and what went wrong

What is Stop, Start, Continue Analysis?

A Stop, Start, Continue Analysis is a proven approach to collecting valuable feedback.  Sometime referred to as Stop, Keep doing, Start Analysis - this method is used to collect feedback both at an individual level, as well as, a team level.  Individuals will use stop,start,continue to ask peers for feedback on what they should stop doing, start doing, and continuing doing in order to fulfill their objectives.  Leaders will often use this method to collect group feedback on how to better an organization.

How to Perform a Stop/Start Analysis

1  Set a clear objective

A clear objective is critical to a successful Stop/Start Analysis.  For example, "We want to know what we need to stop doing, start doing, and continue doing in order to become the best place to work in San Francisco."

2  Create an online Stop/Start Analysis & invite your team to share their input

Use this online Stop/Start Analysis TempIate and invite your team to share their input and rate the top ideas.

3  Brainstorm ideas for what to Stop, Start, and Continue Doing

List out as many ideas as your team can brainstorm for each section. Then rate the top items by clicking on the star to float them to the top.

4  Build an action plan for stop, start, and continue sections

We recommend using SMART goals to activate your action plan.  SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound goals.

When to use a Stop/Start Analysis?

Any Specified Objective

For any goal, objective, decision where you want real-time feedback to better understand what's getting in your way, what's needed, and what's working.

Product Strategy

Get feedback on your products - what's working, not working?

Process Strategy

This is an excellent tool for analyzing feedback on internal and external processes.  

Customer Analysis

Get your customers involved and leverage a stop/start analysis tied to customer service, onboarding, communications.

Parnter Analysis

Get your partners feedback on key products, processes, go-to-market strategies

Finance Strategy

Use the Stop/Start when looking at profit margins, overall operating costs, or internal incentive strategies

Online Stop/Start Analysis Template

Stop/Start Analysis Examples

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Video Tutorial