What are all the pros (positive attributes, benefits) that should be considered?
What are all the cons (negative attributes, consequences) that should be considered?
Think about all the stakeholders that will be impacted by this decision. List out how each stakeholder will be impacted positively or negatively.
What are the possible risks and what is the significance of each?
Pros & Cons are a timeless method for analyzing an option or specific decisions. A more advanced way of doing a pros & cons analysis included two additional areas. First, look at how the stakeholders, those who will be impacted by this decisions, will be impacted. Second, look at the risks associated with this decision. How significant are these risks? do these risks help to drive the decision one way of the other?
Send out your online Pros & Cons Analysis Template to everyone involved in the brainstorming process.
Start by clearly describing the specific objective for this pros & cons analysis. For example, "Should we move the company from a monthly goals cycle to a quarterly goals cycle? Having a clear objective framed as a question will allow your team to share their best input.
List out as many items as your team can brainstorm for each section. Then rate the top items by clicking on the star to float them to the top.
We recommend using SMART goals to activate your action plan. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound goals.
For any goal, objective, decision where you need to answer a strategic question and choose between two options.
Should you add a new feature? Should you redesign the product? Should you expand into a new market?
Excellent choice when balancing various inputs for new and existing processes. Also great for referencing after the fact.
Get your key customers involved in strategic decisions that will impact all customers.
Get your partners input how they see the pros & cons of strategic decisions that impact your relationships.
Should we raise prices? Should we move to a fiscal cycle vs calendar year cycle? Get everyone's input and make strong and sticky decisions.