GAP Analysis Template

Current State vs Future State Analysis

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Use SWOT Analysis to Evaluate Strengths, Weaknesses, Opportunities and Threats
Use PEST Analysis to focus on Political, Economic, Social, and Technological factors
Use GAP Analysis to understand your current state and where you would like to go
Use Stop, Start, Continue Analysis to analyze what's working, what's not working
Use Pros and Cons Analysis to strategically vet any decision
Use WHY Analysis, inspired by Simon Sinek's Ted Talk, to focus on "purpose"
Use V2MOM Plan inspired by the CEO of Salesforce to set annual goals
Use Problem Analysis to solve problems by focusing on the cause and effects
Use Alignment Analysis to solidify your purpose, mission, goals, and core values
Use an Vision & Mission Analysis to create your vision, mission, purpose, and values
Use Candidate Analysis to make better hiring decisions 
Use Meeting Agenda to build collaborative meeting agendas
Use Sprint Retrospective Analysis to analyze what went well and what went wrong

What is GAP Analysis?


A GAP Analysis is a method for comparing your current state with a future or desired state.  It identifies the GAPs between current and future state and helps teams develop a set of actions to close the gaps.  Teams will often use GAP Analysis to review current processes, products, market penetration, and develop specific action plans.  For example, a team may have an objective of “Becoming a Solution Selling Organization”  They would use GAP Analysis to understand what there current state, define specifically what the future state of becoming a solution selling organization would require, and then identify the GAPs, and build an action plan to evolve from current to future state.

How to Perform a GAP Analysis

1  Create a GAP Analysis Online

Send out your online GAP Analysis Template to everyone involved in the brainstorming process. 

2  Determine your objective

The first step is always to set a clear objective for why you are performing a GAP Analysis and what you hope to get out of this exercise.  For example, "We are doing a GAP Analysis on our sales productivity to understand where we are today and how we become a modern day model of how sales teams achieve maximum productivity."

3  Collect ideas for Current & Future State, The GAP, and Action to Close the Gap

List out as many items as your team can brainstorm for each quadrant. Then rate the top items by clicking on the star to float them to the top.

4  Convert your Actions to Close Gap into SMART Goals

We recommend using SMART goals to activate your action plan.  SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound goals.

When to use a GAP Analysis?

Any Specified Objective

For any goal, objective, decision where you feel there is a current GAP between where you want to be and where you are today

Product Strategy

Is your product in its desired state?  What are your current product GAPS?

Process Strategy

Are your processes holding you back?  Do they have room to improve?  What is the future desired state of core processes currently in place?

Customer Analysis

Do your customers see GAPS in your product, service, support?  Do you have GAPS in your market coverage?

Parnter Analysis

Do your partners see GAPS in your partnerships?  Enage your partners to help build a joint GAP Analysis

Finance Strategy

Do you have profit GAPS?  Do you having pricing GAPS?  

Online GAP Analysis Template

GAP Analysis Examples

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Video Tutorial