Alignment Analysis

A favorite for collaborating on purpose, mission, goals, and values

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Use SWOT Analysis to Evaluate Strengths, Weaknesses, Opportunities and Threats
Use PEST Analysis to focus on Political, Economic, Social, and Technological factors
Use GAP Analysis to understand your current state and where you would like to be
Use Stop, Start, Continue Analysis to analyze what's working, what's not working
Use Pros and Cons Analysis to strategically vet any decision
Use WHY Analysis, inspired by Simon Sinek's Ted Talk, to focus on "purpose"
Use V2MOM Plan inspired by the CEO of Salesforce to set annual goals
Use Problem Analysis to solve problems by focusing on the cause and effects
Use an Alignment Analysis to solidify your purpose, mission, goals, and core values
Use an Vision & Mission Analysis to create your vision, mission, purpose, and values
Use Candidate Analysis to make better hiring decisions 
Use Sprint Retrospective Analysis to analyze what went well and what went wrong

What is Alignment Analysis?

Get your team in alignment.  Come together to determine and solidify your purpose, mission, goals, and core values.  Inspired by Jim Collins Core Ideology from his best selling book, Built to Last.  Use this collaborative template to get your whole team involved in your company missions and values.

Purpose

How do we help people? What is our reason for being? Why does our company, team, project exist?  Your purpose should last you for 100+ years and serve as a guiding light for your group.

Mission

What are you doing today to achieve your purpose?  This should be specific and help you make decisions.  Example: If your purpose was to "accelerate the advent of sustainable transport” then your mission may be "by bringing compelling mass market electric cars to market as soon as possible.

Bold Goal

Your defining goal, also known as a BHAG (Big Hairy Audacious Goal) should be a goal that takes 10-30 years of effort to achieve.  It should rally and inspire your entire organization and have a clear finish line.  Ex: Put a man on the moon by the end of the decade and return him to earth safely".

Core Values

What are your core values?  What are the values that are going to guide your purpose?  What are your beliefs, ways of being, that are absolutely non-negotiable in your organization?   In a 100 years from now what are the core values you still want your team to hold?

How to Perform an Alignment Analysis

1  Set a clear objective

"Alignment is the essence of management." - Fred Smith, Chariman of Fedex.  Be clear about why you are seeking to perform an Alignment Analysis and be prepared to activate the results of this analysis.

2  Create an online Alignment Analysis & invite your team to share their input

Use this online Alignment Analysis TempIate and invite your team to share their input and rate the top ideas.

3  Brainstorm on your Purpose, Mission, Defining Goals, and Core Values

List out as many ideas as your team can brainstorm for each section. Then rate the top items by clicking on the star to float them to the top.

4  Promote your Purpose & Values

Make sure everyone in your organization clearly understands your core purpose, missions, goals, and values.  Post to walls, reinforce in all-hands, create a real-time Slack channel, build recognition events around people living up to the core values.

When to use an Alignment Analysis?

Any Specified Objective

For any goal or objective where you want everyone to understand the purpose or reason for doing it.  And how you plan to achieve it and what matters most about the purpose.

Product Strategy

Having a clear purpose for each product, feature, project can dramatically improve effectiveness.

Process Strategy

Do your projects have a clear purpose?  how will they help people?  What are the goals and objectives?

Customer Analysis

Ask your customers how they see your business, product, projects and better engage a wider circle of input.

Parnter Analysis

Get your partners involved in your core ideology.  Also get them to live your core ideology.

Finance Strategy

Reinforce your business decisions against your purpose and values.  Does a cost cutting decisions live up to your values?

Online Alignment Analysis Template

Alignment Analysis Examples

Be the first to submit your Alignment Analysis to be featured here.  Send us your SWOTanalysis.com public link for your Alignment analysis.  We will feature the best Alignment Analysis from all industries.

Southwest Airlines Purpose and Misison

Whole Foods Purpose

Core Values

Mission Driven Leadership

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