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Sonos SWOT Analysis

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This is an example SWOT Analysis for Sonos. Create your own.
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Strengths

JB
Strengths are based on internal factors and seen as helpful to the organization.
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Seamless Multi-room music experience 
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Integrates with pandora, apple music, amazon prime music, others 
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Mobile app is a good experience 
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Playback not dependent on mobile device staying in range 
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Weaknesses

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Weaknesses are based on internal factors and seen as harmful to the organization.
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Expensive system to setup. Quickly adds up to thousands. 
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Playback reliability has decreased over the years "cannot connect to sonos" errors 
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Can't use 3rd apps to play music directly - must use sonos mobile app 
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Doesn't have Bluetooth speaker option for mobile outdoor use. 
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Opportunities

JB
Opportunities are based on external factors that are helpful to your organization.
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Apple TV integration with a sonos app 
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Sonos weatherproof outdoor speakers 
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small portable battery powered speaker 
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Sonos connect built straight into recievers like apple did with airplay 
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Threats

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Threats are based on external factors that are harmful to your organization.
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Apple TV and similar TV devices make it easy to play music in the living room wirelessly 
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Lower cost options from samsung, others are getting better 
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Wifi interference seems to be becoming bigger issue 
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Potential recession could significantly reduce number of people in market for sonos 
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AI Voice Assistants from Google, Amazon, Apple with lower price speaker options  
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