Your 100yr purpose for this org, project, role. How it helps people.
The big, audacious, 10yr+ goal. Can you fully visualize success.
Foundational principles that guide all of a company’s actions
The metric goal that matters most for this company, team, or role. Include your 1 & 2 year goal for this metric
Combine the Purpose & Vision & 1-3yr Metric Goal above into a ~7-15 word company, team, or role mission.
Google Mission - Organize The World's Information And Make It Universally Accessible And Useful. $270B FY22.
SWOT Mission - #1 strategy platform to achieve your mission by making the best decisions. $45M ARR FY23.
SpaceX Mission - To revolutionize space technology, with the ultimate goal of enabling people to live on other planets
Microsoft Mission - Empower every person and every organization on the planet to achieve more
Meta Mission - Give people the power to build community and bring the world closer together by bringing the metaverse to life
Linkedin Mission - Connecting the world’s professionals to make them more productive and successful and create economic opportunity for every member of the global workforce
GitLab Mission - Make it so that Everyone Can Contribute by Becoming the Most Popular Collaboration Tool for Knowledge Workers in any Industry.