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INTRO
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GPCTBA Template

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This incredibly effective sales qualification methodology was initially created by Hubspot. Meddpic, Bant are other alternatives.
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Judy Butler
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Burt Crumb
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@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
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March 23
MARKETING SEO -Win the market and all the users for years to come
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GPCTBA Template

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GPCTBA

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GOALS

TL
What are your specific company goals?
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PLANS

TL
What are you planning to do to achieve your goals?
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CHALLENGES

TL
Define the challenges, why are you now prepared to address?
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TIMELINE

TL
Do you have bandwidth and resources to implement now?
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BUDGET

TL
What is the ROI? Are you spending money to address?
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AUTHORITY

TL
Is this important to decision maker, a priority?
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C&I

TL
Negative consequences and positive implications
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