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Asana | Mission

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Asana | Mission

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PURPOSE

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To help humanity thrive 
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VISION

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Enabling the world’s teams to work together effortlessly. 
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VALUES

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Mission 
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We are purpose-driven people, dedicated to serving something beyond ourselves. Having mission as a value also allows us to continually ground ourselves in why we’re building Asana.

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Do great things, fast 
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We commit to being great at the things we do and doing them fast, without sacrificing one for the other.

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Clarity 
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Our product and culture aim to ensure that teams know who is doing what, by when, and why, which unlocks the best work experiences and outcomes.

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Co-creation 
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Great achievements are almost always the result not of one, but many. We bring our best, let go of egos, and work with empathy and trust to do great things together.

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Give and take responsibility 
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Having integrity around our commitments means seizing exciting opportunities, and also owning it when we have to deprioritize something. We accept full ownership of our commitments, and empower and trust others to achieve theirs.

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Mindfulness 
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We focus on the present and aim to give ourselves time to reflect and space to integrate what we learn. These practices allow us to collectively learn from and improve in all that we do, and to continually evolve our culture.

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Reject false tradeoffs 
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We stay curious, creative, and open to new perspectives. Choosing between two sides of an extreme results in losing the benefits of one, so we commit to searching for a third way that incorporate the truths of both.

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Be real (with yourself and others) 
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We know that our best work is tied to authenticity, which allows for growth and collaboration. We bring our whole selves to work and commit to building an inclusive environment in which all people feel safe and excited about being their full selves.

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Heartitude 
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We embrace what makes us human, take time to play and have fun, and create meaningful experiences for their own sake. Why do we have a unicorn flying across our product when we mark a task complete? The real question is - why not?

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METRIC

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One metric that matters most
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Revenue growth: +70% YoY 
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