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INTRO
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Starbucks SWOT Analysis
Use Template
AUTHOR
Starbucks SWOT Analysis
CONNECTED PROJECTS
tag project
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
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0%
Opportunities
JB
What external factors could lead to opportunities?
Owner
Jim Benton
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0%
Baked-goods distribution network provides fresher food
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0%
Store locations capable of drawing evening crowd
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0%
Product innovation and new growth platforms
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0%
Expand international operating segment
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0%
Global Consumers Product Group (VIA, Seattle's Best)
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0%
Threats
JB
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Jim Benton
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0%
Natural disasters largely affect supply
JB
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0%
Future growth is increasingly dependent on Int'l segment
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0%
Large number of competitors in specialty coffee business
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0%
Economic conditions in US might decrease customer spending
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0%
New health studies on impact of sugar
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0%
Minimum wage hikes decrease profitability and lower supply
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Owner
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0%
Strengths
JB
What are our internal based strengths?
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0%
Internationally known, strong, valuable brands
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0%
Efficiency and effectiveness in supply chain
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0%
High quality of products and service
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0%
Leverage Starbucks brand even more outside store base
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0%
Strong relationships with Suppliers, low risk of non-delivery
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0%
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18%
Weaknesses
JB
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0%
Dependent on relationships with suppliers
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0%
Health effects of consuming Starbucks products
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0%
Dependent on US operating segment (75% of rev in 2010)
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88%
Future growth is increasingly dependent on Int'l segment
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0%
Supply and price of coffee is subject to significant volatility
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Jim Benton
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0%
Conclusion
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0%
International Expansion is Key to Growth
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0%
Prevent Speciality Players from Changing the Narrative
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0%
Develop Starbucks into the Healthy Beverage Brand
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Owner
Jim Benton
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%
New
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Jim Benton
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