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Starbucks SWOT Analysis

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Starbucks SWOT Analysis

We double revenue and distribution in next 3 years

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Strengths

JB
What are our internal based strengths?
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Internationally known, strong, valuable brands 
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Leverage Starbucks brand even more outside store base 
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Strong relationships with Suppliers, low risk of non-delivery 
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Efficiency and effectiveness in supply chain 
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High quality of products and service 
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18%

Weaknesses

JB
What are our internal based weaknesses?
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88%
Future growth is increasingly dependent on Int'l segment 
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Supply and price of coffee is subject to significant volatility 
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Dependent on relationships with suppliers 
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Health effects of consuming Starbucks products 
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Dependent on US operating segment (75% of rev in 2010) 
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Opportunities

JB
What external factors could lead to opportunities?
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Baked-goods distribution network provides fresher food 
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Store locations capable of drawing evening crowd 
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Future growth is increasingly dependent on Int'l segment 
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Product innovation and new growth platforms 
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Expand international operating segment 
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Global Consumers Product Group (VIA, Seattle's Best) 
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Threats

JB
What external factors could lead to threats?
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Natural disasters largely affect supply 
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Large number of competitors in specialty coffee business 
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Economic conditions in US might decrease customer spending 
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New health studies on impact of sugar 
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Minimum wage hikes decrease profitability and lower supply 
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New

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