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Salesforce.com (First V2MOM, 4/12/99)

Rapidly create a world-class internet company/site for sales force automation

Values

World-class organization
Time to market
Functional
Usability (Amazon quality)

Methods

Hire the team
Finalize product specification and technical architecture
Rapidly develop the product specification to beta and production stages
Build partnership with big e-commerce, content, and hosting companies
Build a launch plan

Obstacles

Developers
Product manager / business development person

Measures

Prototype is state-of-the-art
High-quality functional system
Partnerships are online and integrated
Salesforce.com is regarded as leader and visionary
We are all rich
Conclusion
The conclusion of the SWOT Analysis is a concise statement of the current Situation faced by the organization - the Strengths & Weaknesses of the organization and Opportunities and Threats faced from outside the organization. However, this is not really a “conclusion” but the beginning of the hard work - determining possible strategies that are supported by the SWOT Analysis and Competencies & Resources that are in place (or feasible once plans are established). Further, the SWOT is never fully “finished” since new revelations are always coming up and there is often some iteration between direction setting and the need for additional understanding not captured in the earlier SWOT summary.
The conclusion of the SWOT Analysis is a concise statement of the current Situation faced by the organization
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