We hope you enjoyed your test drive.  Please start a free 7 day unlimited trial for unlimited use.
Activate Premium Trial

Mission Statement Test - checklist

Use Template

Title

Objective (optional)

Template

Focus

Default View

Team

Visibility

Category

Planning Cycle

Cancel

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form

INTRO
After completing your Purpose, Vision, Plan, and Values, test your statements with these series of questions below. This framework references Jim Collins approach from the book Built to Last.
AUTHOR
SWOTAnalysis.com

Test Your Vision, Mission, Values

Looks like you're new here! Create a project to get started.
0%

PURPOSE

TL
What is our reason for being? How do we help people?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Is this core purpose passionately held on a gut level 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Does it get to a deeper reason than just making money 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Can this inspire for over 100 years 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Is this a perpetual guiding star - always to be pursued 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Will this bring out the energies and talents of people 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Do you find this personally inspiring? 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Does the purpose help you to decide what activities to not pursue 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Is this purpose authentic—something true to what the organization is all about 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Would you feel proud in describing your work in terms of this purpose? 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Does it describe the resultant experience or outcome, not what you do? 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
 
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%

VISION

TL
What is your bold goal that takes 10-30 years of effort to achieve?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Can you fully visualize every aspect of the Goal - see it from every angle 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Does it require 10 to 30 years of effort to complete 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Can the organization MUST believe “we can do it anyway” - even though 50/50 chance 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Does it have a clear finish line 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Does it engage people - grab them in the gut. It is tangible, energizing, highly focused. Does it stimulate forward progress 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Does it getting people going? Do they find it stimulating, exciting, adventurous? 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Can you commit that you will "Never give up” on this goal 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
 
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%

MISSION

TL
What are you doing today to achieve your vision?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
How/Who/What/Where is part of our everyday focus 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Is it clear and simple 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Can it be easily explained by others 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Is it recognizably yours 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
 
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%

VALUES

TL
What are you core values? What values will guide the purpose?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
If you could only use 5-6 words to describe the culture, would this be one of them 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Is this passionately held on a gut level? 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Would you build a new company around this core value regardless of the industry? 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Would you want your organization to continue to stand for this core value 100 years? 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
Does this core value help you in the decision-making processes? 
TL
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0%
 
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
%

New

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
%
 
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
ANALYSIS
RHYTHM
METRICS
CULTURE
LEADERSHIP
KEY METRICS
88%
SAME STORE SALES YoY
/
55,786
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
88%
REVENUE
/
55,786
88%
EPS
/
55,786
88%
# OF STORES
/
55,786
88%
PROFIT/CUSTOMER
/
55,786
RELATED
Enjoy your test drive.  You can start a 7 day unlimited trial at anytime for unlimited use.You can add 4 more items before upgrading.
Start Premium Trial