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First Generation Audi TT

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Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
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March 23
MARKETING SEO -Win the market and all the users for years to come
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First Generation Audi TT

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SWOT Analysis

Is the First Generation Audi TT a Great Open Air Roadster?

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Strengths

JB
Strengths are based on internal factors and seen as helpful to the organization.
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Timeless Interior Dashboard and Instrument Cluster 
JB
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Durable Cloth Roof with Glass Rear Window 
JB
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Fun to drive peppy Turbo engine 
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Quattro four wheel drive for increased traction 
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Excellent wind control with power rear glass wind screen, window design 
JB
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Weaknesses

JB
Weaknesses are based on internal factors and seen as harmful to the organization.
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Not as fast as other two seater roadsters on the market (Boxster) 
JB
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Instrument cluster electronics are prone to fail and require maintenance after 80,000 miles 
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Opportunities

JB
Opportunities are based on external factors that are helpful to your organization.
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Strong possibility of becoming a future classic appreciating in value 
JB
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Used Audi TT's are currently under $10,000 making them affordable to many 
JB
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Threats

JB
Threats are based on external factors that are harmful to your organization.
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Certain maintenance items such as a new clutch can be a massive expense 
JB
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The cloth roof typically tears near the seem that attaches the back window to the cloth, significant expense to repair or replace 
JB
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