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INTRO
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Initiative Launch

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An initiative means we are improving something about how we operate (e.g. a process, system, service, or major product change)
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Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
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March 23
MARKETING SEO -Win the market and all the users for years to come
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Initiative Template - 1

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Initiative - 1

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PREPARE

JB
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Initiative Name 
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Goals - What are we trying to achieve? 
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Requirements - What does it need to do? 
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Who owns this project 
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What's the estimate in cost (In time and or dollars) 
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Who are the other Stakeholders? Who do we need more info or assistance from? 
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DISCUSS

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Should we do this? Is it worth it? 
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Any additional changes to the requirements 
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What are the concerns - How will the be addressed? 
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Anyone else that should or should not be involved? 
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Are there any alternatives to consider? 
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LAUNCH

JB
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Approved Budget (time + dollars) 
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What are the metrics for success? 
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Scheduled progress update 
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Deadline 
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PROGRESS

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What have we done so far? 
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Are there any holdups? 
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Can the requirements and deadline be met given the budget? 
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Any updates to schedule? 
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ROLLOUT

JB
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Did we meet the original goals and requirements? If not, what happened? 
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Is there anything further required to complete the project? 
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How did we come in compared to budget for time and expense? 
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Are any concerns still an issue? 
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Schedule for post roll-out review 
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REVIEW

JB
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Let's look at the metrics. Did we meet the success criteria? 
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Has it caused any unforeseen effects? 
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Do we need to do something else, or do this again? 
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Do we need to kill this? 
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CANCEL

JB
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What happened - why did we decide to stop? 
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Should this be re-purposed into another initiative? 
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Is there anything we could or should have done differently in the initial discussion process to improve? 
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