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INTRO
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Writing a Product Press Release

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Amazon's approach to product development and working backwards. Start with a press release. This framework describes the 9 steps to strategically mapping out your product story.
AUTHOR
SWOTAnalysis.com
Example Product Release
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A
Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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MS
Marty
#-unique-message-filter
March 23
MARKETING SEO -Win the market and all the users for years to come
0
#samplenotes

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Product Release

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TITLE

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A simple name the customer will understand
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SUB-HEADING

JB
In a sentence, who the market for the product is and what they get
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SUMMARY

JB
Concise review of product and benefits
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PROBLEM

JB
Describe the problem you are solving
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SOLUTION

JB
Describe how the product solves the problem
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QUOTE

JB
A quote from a leader within your company
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ACTION

JB
How to take action - how easy it is to get started
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CUSTOMER QUOTE

JB
Describes how a customer experienced the benefit
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CLOSING

JB
Give advice on what to do next
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notes
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