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INTRO

Porter's Five Forces

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A framework for understanding the forces that shape competition within an industry. The five-forces perspective is associated with its originator, Michael E. Porter of Harvard University. This framework was first published in Harvard Business Review in 1979.
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Competitive

TL
Number and strength of your competitors
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Supplier Power

TL
Suppliers ability to increase their prices
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Buyer Power

TL
Buyers strong enough to dictate terms
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Threat of Substitution

TL
Likelihood of your customers finding a different way
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Threat of New Entry

TL
People's ability to enter your market
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New

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