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INTRO

Three Horizons of Growth

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The Three Horizons of Growth framework is a tool that helps organizations to think about the different types of growth opportunities that they can pursue. It is based on the idea that organizations need to balance their focus on short-term performance with their focus on long-term growth potential. The framework helps organizations to balance their focus on the short-term performance of their core business with their efforts to develop new and innovative opportunities for growth. It helps them to identify new growth opportunities that can be developed in the near-term, and to identify breakthrough opportunities that can be pursued in the long-term. It is a widely used framework by organizations to identify new business opportunities and to align the company's resources to pursue the most promising ones. It also helps organizations to identify and prioritize the areas where they need to focus on to secure their future growth.
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Judy Butler
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Burt Crumb
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@JaneSmith goes to the ocean
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Marty
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March 23
MARKETING SEO -Win the market and all the users for years to come
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HORIZON 1: The Core Business

TL
The orgs current products, services and customers. This is the most important for the short-term performance and survival of the organization.
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HORIZON 2: The Emerging Business

TL
Represents new products, services or markets that the org is developing to secure its future growth.
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HORIZON 3: The Breakthrough Business

TL
New and innovative opportunities that could potentially transform the organization
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