PESTLE analysis is a framework used to analyze the external macro-environmental factors that affect a company. Here is a PESTLE analysis for Apple Inc. and a look at the political, economic, social, and technological factors that will impact Apple in the years ahead.
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PEST Analysis
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Political
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How can existing or future political factors, such as future elections, taxes, trade practices, environmental law, political stability, impact your objective.
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Trump tax plan will allow Apple to move $300+B in cash held oversees back to US
How can existing or future social factors, such as cultural attitudes, health consciousness, age distribution, religious beliefs, population growth rate, career ambitions, impact your objective.
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IPhone addiction from both kids and adults could lead to new device designs to help overcome addiction
How can existing or future technological factors, such as R&D, barriers to entry, automation, technology incentives, rate of change, impact your objective.
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BlackBerry, Palm, Nokia, and Motorola all proved that popular hardware can lose appeal and market share quickly
AI opens up incredible new opportunities for Apple to leverage the vast mounts of data they they collect from all the sensors on phones, watches, and through their software.
