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INTRO

Define Your Mission

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Define your teams purpose, vision, & values. A powerful mission statement is based on your purpose, vision, and values, summarized into a crisp 5-12 word mission statement. Inspired by Jim Collins best selling book, Built to Last.
AUTHOR

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PURPOSE

TL
100yr Purpose for this org, project, role. How it helps people.
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VISION

TL
The big, audacious, 10yr+ goal. Can you fully visualize success.
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STRATEGY

TL
What's required to achieve your vision? How will you do it?
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VALUES

TL
Foundational principles that guide all of a company’s actions
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METRIC

TL
One metric that matters most
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MISSIONS

TL
Combine Purpose and Vision into a Single 7-12 statement
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PLAN

TL
Link to quarterly plan (use '/')
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TEST

TL
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Does your purpose pass the test 
TL
  • Do you find this personally inspiring?
  • Is this core purpose passionately held on a gut level
  • Does it get to a deeper reason than just making money, how it will help people.
  • Can this inspire for over 100 years
  • Is this a perpetual guiding star - always to be pursued
  • Will this bring out the energies and talents of people
  • Does the purpose help you to decide what activities to not pursue
  • Is this purpose authentic—something true to what the organization is all about
  • Would you feel proud in describing your work in terms of this purpose to friends, family, others?
  • Does it describe the resultant experience or outcome, not what you do?

Breakout Session:

  1. Each team member to write out their own version of the purpose statement
  2. Each team member to select and vote [click the star] on one purpose statement, other than their own, that meets above criteria
  3. Sort the template by "votes" in the settings, hover over the star to see vote totals. Discuss as a group the best choice.
  4. Test the choice out on the questions above.
  5. Finalize your core purpose and delete the alternatives
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Does your vision pass the test 
TL
  • Can you fully visualize every aspect of the Goal - see it from every angle
  • Does it require 10 to 30 years of effort to complete
  • Can the organization MUST believe “we can do it anyway” - even though 50/50 chance
  • Does it have a clear finish line
  • Does it engage people - grab them in the gut. It is tangible, energizing, highly focused.
  • Does it stimulate forward progress
  • Does it getting people going? Do they find it stimulating, exciting, adventurous?
  • Can you commit that you will "Never give up” on this goal
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Do your values pass the test 
TL
  • If you could only use 5-6 words to describe the culture, would this be one of them
  • Is this passionately held on a gut level?
  • Would you build a new company around this core value regardless of the industry?
  • Would you want your organization to continue to stand for this core value 100 years?
  • Do you believe that those that do not hold this core value, don't follow it, should leave
  • Does this core value help you in the decision-making processes?
  • None of these values are aspiration for future vs currently held core values.
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Use a vision swot for your LT strategy 
TL

Vision SWOT Template

Use the standard SWOT Template for quarterly planning

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New

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