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Mission, Vision, Values w/Test

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Define a powerful mission statement based on your purpose, mission, vision, values, metrics for your team. Inspired by Jim Collins best selling book, Built to Last.

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PURPOSE

TL
Your team's fundamental reason for existing?
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Test it 
TL

What is your team's fundamental reason for existing?
This should be a deeper reason then just making money
This should act as a perpetual guiding star that your team will always pursue

Exercise: 5 WHYs

  1. What is the purpose of your product, service, or team?  What are you ultimately trying to achieve?
  2. Why is this important?
  3. and Why is this important?

Test it

  • Is this core purpose passionately held on a gut level
  • Can this inspire for over 100 years
  • Will this bring out the energies and talents of people
  • Does the purpose help you to decide what activities to not pursue
  • Is this purpose authentic—something true to what the organization is all about
  • Would you feel proud in describing your work in terms of this purpose?
  • Does it describe the resultant experience or outcome, not what you do?
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BHAG

TL
Big aspirational, gut inspiring goal; require 10+ yrs of effort
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Test it 
TL

ex: Tesla: Tesla, set out to prove that electric cars are superior to gasoline cars and that sustainable transportation is not only feasible but superior to traditional combustion engines.

What is a big aspirational, and gut inspiring goal that would require 10+ yrs of effort
A goal that would rally your entire team, every member day in and day out
How do you write a goal that is so visual and vivid that you can describe every angle of it
A goal that you believe in every bone that you can achieve, and won't give up on
And the goal has a clear finish line - can be achieved with a 50/50 chance

Test it

  • Does this Bold Goal apply to all levels of the organization, everyone can contribute to it?
  • Can you fully visualize every aspect of the Goal - see it from every angel
  • Will this bring out the energies and talents of peopleDoes it require 10 to 30 years of effort to complete?
  • Can the organization MUST believe “we can do it anyway” - even though 50/50 chance
  • Does it have a clear finish line
  • Does it engage people - grab them in the gut. It is tangible, energizing, highly focused.
  • Can you commit that you will "Never give up” on this goal
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ENVISIONED FUTURE

TL
Visualize every aspect of this BHAG - see it from every angle
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Test it 
TL

Test it

  • Can you fully visualize every aspect of the bold goal - see it from every angel
  • Is this description rich with detail, visual, so everyone could describe almost identically form every angel. Imagine summiting Everest.
  • Does this description engage your team at the gut level, inspire them to want to achieve it
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VALUES

TL
100yr core values that help your team make decisions?
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Test it 
TL

What are the words that you would use to describe your culture? regardless of industry
What are the core values that help your team make decisions?
100 years from now what are the core values you still want your team to hold

Exercise:
Exercise: Make list of 20 values - the guiding principles for your team or company
Now narrow your list down to top 10 values
Now lets choose your 6 core values

Test:

  • Is it simple? Everyone understands what this word/s means?
  • If you could only use 5-6 words to describe the culture, would this be one of them
  • Is this passionately held on a gut level?
    -Would you build a new company around this core value regardless of the industry?
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POSITIONING

TL
Your brand in the mind of your customers, what do we do...
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Test it 
TL

What do we do, how do we do it, for who, how are we different, how do you make money, competitive advantage?

Test it
Does it describe what your current product or service does?
Does it include how you do it - what's unique
Is it clear and simple?
Does it avoid elaborate language and buzz words?
Can it be easily explained by others

Positioning Template

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KEY METRIC

JB
One metric that matters most
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Test it 
TL

One key input and one key output metric

Most import metric to measure this quarters success
Most important metric to predict next quarters success
Most import metric to predict next years success

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