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Coffee Co Plan | Q3 2022

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Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
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March 23
MARKETING SEO -Win the market and all the users for years to come
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Coffee Co Plan | Q3 2022

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Custom

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

32%

INTERNATIONAL

JB
Expand the Business by Doubling Efforts Internationally
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82%
Open 62 new international locations 
JB
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44%
Add hot food service to all international locations by end of year 
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Develop social responsibility video and promote globally achieving 10M+ views 
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Achieve 15% QoQ same store growth [QDT: 7%] 
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17%

SPECIALITY

JB
Beat the Speciality Coffee Stores with Coffee Co Reserve
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12%
Promote 32 Coffee Co Reserve's to neighborhood groups via partnership 
JB
21

Updated list of all locations will be posted 2.1.20

  • Redwood city
  • San Carlos
  • Austin
  • Seattle
  • San Diego
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54%
Identify 24 new Coffee Co Reserve premium location across the US by June 1 
JB
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Bring to market a new coffee bean from Kenya by Q3 to compete with speciality makers 
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Achieve an average of 500 customers visits per location 
JB
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16%

HEALTH

JB
Focus on Adding Less Sugary Drinks, Healthy Food
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65%
Introduce a "light" version of our popular mocha beverage 
JB
21
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Launch a Coffee Co branded flavored water beverage 
JB
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Add calories data to all food and beverage products by Q2 2020 
JB
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Achieve 20% increase in food sales across all locations 
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96%

VALUES

JB
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97%
Promote a diverse working environment 
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91%
Always put the customer first 
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100%
Only source from the highest quality farmers 
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METRICS

JB
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0%
REVENUE: Book $14B in Revenue in Q2 
JB
21

March:
April:
May:

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